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Search Engine Optimization (SEO)
The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process. |
| Our SEO Services Include: |
- Analysis of your current ranking
- Analysis of current html site coding
- Analysis of targeted keywords and phrases
- Suggestions for improved ranking
- Implementation of approved suggestions
- Automated tracking of ranking results
- Modifications to maintain or further improve ranking
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Pay Per Click (PPC)
An advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC). |
| Our PPC Services Include: |
- Determination of targeted keywords and key phrases
- Marketplace analysis of keyword saturation
- Marketplace analysis of keyword cost
- Suggestions for search engines to target
- Determination of a suggested starting budget
- Writing the actual advertisement that appears online
- Automated tracking of ad placement
- Modifications to maintain or further improve ad listing
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Client Testimonial
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| "The Website design and implementation for our Temple is nothing short of awesome! Your staff was wonderful to work with and so very patient in their roles as our guides through the process. As mentioned, the end result is fantastic and it is everything we hoped for and more." |
Andrew M. Paley
Rabbi, Temple Emanu El |
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